Selasa, 27 September 2016

PART OF BUSINESS LETTER & THE STYLES OF BUSINESS LETTER

Part of Business Letter
1)    Letter Head
      A letter head consists of a name and address of a firm that sends a business letter. It sometimes consists of telephone number, address of branch of offices, names of CEO. It is usually printed on the top of the paper.
Examples :
a.        
ENGLET & BROT LTD
115 Downing Street
LONDON- ENGLAND

b.       
GOOGLE MILLS INCORPORATION
499 NORTH WARREN AVENUE
SYRACUSE 2, NEW YORK
Phone     : 1499
President: Francois Carlos          Established : 1999

2)    Date Line

      It consists of date, month, year or (month, date, year). If there is no Letter Head, make sure you put the name of the city before the date line.

Examples :

23rd November, 2013     or        November  23rd, 2013

28 July, 2013                    or        July 28, 2013 

 

      If there is no letter head in a letter, you must write a full address of the sender, example :

115 Downing Street, London

June 28th, 2009

 

3)    Inside Address

It usually consists of 3 or 4 lines, :

The name of a person or the firm you are writing  to.

Number, the  name of the street

The name of city ( A country when applicable)

Examples :

Mr. Prana Pramudya

115 Downing Street

London

 

Mmes. Robert Thompson & Audrey

112, Downing Street

London E.C. 2, England

 

4)    Attention Line
     Business letters are usually  more addressed to companies than to one person. But, sometimes this form of written communication should take place between company and  company  or between company and a person and vice versa. In this situation we need to use what people call "attention line". We mostly use attention line for the following three reasons :
·         We want the letter directly delivered to a certain people in a company.
·         We do not know the person's name we are writing to and we decide to write to the company he or she works in.
·         We want the letter to reach a person we are writing to faster.

Attention line is usually put after inside address.
Example :
Gifted Restaurant
16771 Fifteen Avenue
New york, N. Y.

Attention  :  Miss Rachel White

5)    Salutation

a.      British Style

Examples:

·         Dear Sir,                    

·         Sir,                            

·         Dear Sirs,                   

·         Dear Madam,             

·         Mesdames,

 

b.     American Style

Examples:

·         Dear Sir:

·         Sir:

·         Gentlemen:

·         Dear Madam:

·         Mesdames:

 

      If you know the person you are writing to, you can use the style below which is more personal or informal:

·         Dear Mr. Brown,

·         My dear Madam Tiara,

 

6)    Subject Line

Subject Line is usually capitalized and underlined.

Examples:

CHEAP CRUISE TO SCANDINAVIA

SCANDINAVIAN VACATION

 

7)    Body of The Letter

A  good letter body should fulfill the following requirements : 

  • Concise / short : Never make up sentences just to make a letter look longer.
  • Simple : Avoid making up complex sentences. Try to make up a simple sentence. 
  • Systematic : Always put your ideas in order from A to Z. ( From opening paragraph to closing paragraph there should not be any repetitions)

Body of The Letter consists of 3 paragraphs :
·         The Opening Paragraph
·         The Content Paragraph
·         The Closing Paragraph

8)    Complimentary Closes
Complementary Closing usually consists of 2 lines:
·         Closing Words / Expressions
·         Name of Firm
Examples:
Yours truly,
Wisnu & Ninda LTD

Truly Yours,
Wisnu & Ninda LTD

9)    Signature Line

      Business letter signature line usually consists of signature of the person who writes the business letter. Below the signature we usually put our name. Below our name, sometimes we put our title or position in the company or institution we work in. Mostly, this is just to inform the person who has not known us before.

Examples :

      Signature

 

      Adam Williams

Customer Relation Manager

 

10)           Identification Initials
     Identification Initials are usually used by large-sized companies for administrative purposes only. Identification Initials mainly have two functions :
a.       to give information about the secretary or the author of a business letter.
b.      to provide data in case of some incidents or errors. 
      Identification Initials are generally put at the left-hand bottom, just after the signature line. They are sometimes put at the same line with the date line.
Example:
J.B./m.h.
The identification initials mean that the author is Jack Brown and the secretary/clerk is Meredith Harrison.

11)           Enclose Reference
     When our business letter has one or more attachments, such as price list, collection letter, brochure, invoice, resume etc., we must make sure that we state it in the main letter. The statement that we send another paper other than the main letter is called enclosure reference. This enclosure reference is usually shortened as Enc. or ENC.or Inc. or Encl. or Incl..
Example:
Encl.         : 1 (one) Illustrated price list
Incl.           : 1 (one) Invoice
Enc.          : Our 2010 Catalog
Inc.            : Cheque no. 954646/B

 
Business Letter Styles
          Business letter styles have developed gradually. This development is caused by the creative ideas on how to do things better. By now there are a lot of business letter styles we can choose. A certain company usually choose one certain business letter style because most of the companies usually print their letter head in special paper for practicability in order that they do not have to manually type the letter head again. Nevertheless, sometimes it is not easy for us to write a business letter because we cannot figure out what a business letter should contain. Business letter styles that we normally use consist of five styles, they are full block styles, modified block styles, semi block styles, indented styles, hanging paragraph styles. The followings are business letter templates you might need someday.

1.     Full Block Style

      It is the popular and easiest style of formatting business letter. In a full block format letter, all text or part is aligned or starting from the left margin. Paragraphs are not indented. Therefore, no time is lost in typing adjustment.

 

 

2.     Modified Block Style
     In a Modified Block Style letter, we usually put all text  aligned to the left margin, except for the author's address, date, and complimentary closing. All paragraphs we write in a modified block style  are not indented. The author's address, date, and closing begin at the center point.

3.     Semi Block Style
Semi Block Style. The followings are the characteristics of a Semi-Block Style :
1.   All text is aligned to the left margin, except the date, attention line, and complimentary close.
2.   Paragraphs are indented. 
3.   Paragraphs are separated by double or triple spacing.

4.     Indented Style

     It is the oldest style of writing business letters. In an indented format letter, the first word of every paragraph is written leaving some (two or four) spaces from the left margin. Other parts are arranged- date is right margin, inside address left margin, subject is in the middle of two margins and complement close in the right margin, etc.

 

 

5.     Hanging Paragraph Style

      In a Hanging format letter, second and subsequent lines of a paragraph start leaving one or two words from the first word of the first line. Here parts of the letter can be arranged according to the block or indented style. This style is identical to the semi-block style with one exception. Instead of the first line being indented all other lines in each paragraph is aligned with the left margin.



Sumber :


Nama : Diyah Wieny P (23214221)  
Kelas : 3EB10